Conceptualising Social Media: A new understanding of the literature
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چکیده
Researchers have eagerly researched social media; however there has been a lack of direction in these publications, with replications of studies or studies making little to no theoretical contribution to the literature. There is, however, a call for papers which make more of a contribution toward understanding social media. This paper provides a review of the literature relating to social media. It makes a contribution by developing the 8C’s of Social Media – Community; Communication; Conversation; Co-creation; Cutting-edge; Customised; Credibility and Culture. As this paper is a meta-analysis of literature, it is essential to undertake further research and ideas for this are provided.
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